Pickl'd Dust UX

Pickl'd Dust - a product website

Create a prototype website that evenly mixes simplicity, function, and fun, for a food product.

To accomplish this, we wanted to be cognizant of pertinent information and visuals that would be included, taking those elements and injecting personality into them.

Create a prototype website that evenly mixes simplicity, function, and fun, for a food product.

To accomplish this, we wanted to be cognizant of pertinent information and visuals that would be included, taking those elements and injecting personality into them.

ROLE:

Designer

ROLE:

Designer

GOAL:

Can a simple website showcasing a product be both minimal and have some personality?

GOAL:

Can a simple website showcasing a product be both minimal and have some personality?

SOLUTION:

Design a website containing only pertinent info, but adding splashes of personality in the design and copy.

SOLUTION:

Design a website containing only pertinent info, but adding splashes of personality in the design and copy.

IDEATION SKETCHES:

SITE MAP:

PERSONA:

HI-FI PROTOTYPE:

Phase I:

The prototype website was created to Jade's satisfaction. She loved how light and bright the site feels, mimicking her

product, as well as the incorporation of form and function.

Phase II:

Integrate more features aiding social interactions and commerce:

• Addition of more merchandise beyond the seasoning.

• Explore the idea of a recipe page.

• Create a part of the site for 3rd party affiliate product tie-ins.

Phase I:

The prototype website was created to Jade's satisfaction. She loved how light and bright the site feels, mimicking her

product, as well as the incorporation of form and function.

Phase II:

Integrate more features aiding social interactions and commerce:

• Addition of more merchandise beyond the seasoning.

• Explore the idea of a recipe page.

• Create a part of the site for 3rd party affiliate product tie-ins.

Jade wants consumers to be able to easily navigate the website, and doesn't want anything "too flashy". She wants to include visuals of the packaging and the product as it would be employed on food. Her product is intentionally kept to minimal and high quality ingredients, which she wants reflected in her website and branding. Less is more, and if she finds success with the current offering, she believes keeping it simple now leaves room for revamping the site later on.

OBJECTIVES:

Upon discussions with Jade, priority went to:

• Limiting main pages to 'About,' 'Shop,' and 'Check Out'.

• Warmth - she wanted the color scheme to reflect her logo design.

• Her goal of injecting personality into the design elements by animating the splash page, and including visuals of

the product and a few ways of how it would be used on popular snacks/food.

OBJECTIVES:

Upon discussions with Jade, priority went to:

• Limiting main pages to 'About,' 'Shop,' and 'Check Out'.

• Warmth - she wanted the color scheme to reflect her logo design.

• Her goal of injecting personality into the design elements by animating the splash page, and including visuals of the product and a few ways of how it would be used on popular snacks/food.

RESEARCH & IDEATION

PROTOTYPE

CONCLUSION